Diploma

Qualifi - Level 7 Diploma in Strategic Marketing

Develops strategic marketing, consumer behaviour, branding, digital marketing and market research capability for competitive decision-making.

Credits

120

Duration

9–12 months (indicative)

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Modules

Contemporary Issues and Principles of Marketing; Consumer Behaviour and Market Communications; Digital and Social Media Marketing; Contemporary Challenges and Strategic Marketing; Strategic Brand Management; Marketing Research Project

Learning Outcomes

Analyse markets, consumer behaviour and communications; evaluate digital and social media marketing; develop strategic marketing and brand-management approaches; design research-informed marketing recommendations.

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Academic Progression

QUALIFI Level 8 Diploma; university master’s route; or employment in an associated profession.

Entry Requirements

Applicants aged 21+; Level 6 qualification or first degree; IELTS 6 or equivalent where first language is not English; two references normally required.

Career Opportunities

Strategic marketing; brand management; digital marketing; consumer insights; market research; progression to master’s study.

English Language Support

Students who require additional English language preparation may enrol in the Diploma in Professional Communication in Business (English). This 4-month, fully online programme develops academic and professional communication skills and may be studied as a standalone qualification or as a pathway to a Metropolitan University degree, subject to meeting the relevant admissions requirements.