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| 1st Year | ntroduction to the Tourism and Hospitality Industry Mandatory / Optional Mandatory Unit Grading Structure 50 < Pass Credits 10 ECTS credits Guided Learning Hours 250 Hours Module Aims The aim of this unit is to introduce the learner to the tourism industry and give them a broad understanding of its make-up. Learners will also understand the roles and functions of different delivery channels operating within the market and will be able to gain insight into how the industry has developed and will develop in the future. Learners will also understand the types and characteristics of different hotel and food service providers operating within the market and will be able to gain insight into how the industry has and will develop in the future. Unit Title 02 Business Environment for Tourism and Hospitality Mandatory / Optional Mandatory Unit Grading Structure 50 < Pass Credits 10 ECTS credits Guided Learning Hours 250 Hours Module Aims This unit aims to provide learners with an understanding of the characteristics of public and private sector organizations within the tourism and hospitality industry and the challenges they may face. Learners will also explore the fundamental factors that affect how a tourism and hospitality organization operates within the context of its internal and external business environment. Unit Title 03 Customer Service for Hospitality and Tourism Mandatory / Optional Mandatory Unit Grading Structure 50 < Pass Credits 10 ECTS credits Guided Learning Hours 250 Hours Module Aims This module aims at providing an understanding of the significance of customer service within the hospitality and tourism industries. An understanding on how customer service is affected by corporate policy and the diverse nature of the industry will be addressed in this unit. Learners will develop skills that will enable them to contribute to the development and implementation of customer services improvements within a hospitality and tourism organization. Unit Title 04 Events Management Mandatory / Optional Mandatory Unit Grading Structure 50 < Pass Credits 10 ECTS credits Guided Learning Hours 250 Hours Module Aims This module aims to expand student knowledge on different types of events that are linked to the tourism and hospitality industry. Learners will develop their understanding of the of the Meetings, Incentives, Conferences & Exhibitions (MICE) sector as well as knowledge of the impacts that events can have in tourism destinations. Unit Title 05 Sustainability in Tourism and Hospitality Mandatory / Optional Mandatory Unit Grading Structure 50 < Pass Credits 10 ECTS credits Guided Learning Hours 250 Hours Module Aims The aim of this unit is to develop learners’ understanding of the principles of sustainability that are important for those working in a managerial role in the tourism and hospitality industry. The unit introduces the concept of sustainability and sustainable development and contextualizes it for different types of business and destinations in the tourism and hospitality industry. Unit Title 06 Academic Writing and Research Skills Mandatory / Optional Mandatory Unit Grading Structure 50 < Pass Credits 10 ECTS credits Guided Learning Hours 250 Hours Module Aims This module aims the students to engage in academic research and writing. This will help learners to interpret and evaluate sources of information and evidence before engaging in the production of evidence based, logical, arguments. The student will be able to support the exploration of key topics which form part of the academic research and writing process by studying this module. |
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| 2nd Year | Unit Title 01 Trends and challenges in Tourism and Hospitality Mandatory / Optional Mandatory Unit Grading Structure 50 < Pass Credits 10 ECTS credits Guided Learning Hours 250 Hours Module Aims This unit aims to enhance the learner’s knowledge and understanding about the current issues that impact the global tourism and hospitality sector. Learner is required to identify the issue through reference to relevant sources of information from range of sources. Unit Title 02 Strategic Marketing in Tourism and Hospitality Mandatory / Optional Mandatory Unit Grading Structure 50 < Pass Credits 10 ECTS credits Guided Learning Hours 250 Hours Module Aims This unit aims to enhance the learner’s knowledge and understanding about the marketing principles and its application to tourism and hospitality sector. At the completion of this unit the learner will be able to apply the marketing mix to examine the marketing functions of organizations in tourism and hospitality industry. Unit Title 03 Managing Customer Relations in Tourism and Hospitality Mandatory / Optional Mandatory Unit Grading Structure 50 < Pass Credits 10 ECTS credits Guided Learning Hours 250 Hours Module Aims This unit provides the learners with knowledge and understanding of the significance of maintaining good relations with customers. The learners will be able to analyze the factors which impact the delivery of quality customer service in the tourism and hospitality industry. Unit covers communication, teamwork, buyer decision making, sales and promotion subject areas. Unit Title 04 Managing Operations in Tourism and Hospitality Mandatory / Optional Mandatory Unit Grading Structure 50 < Pass Credits 10 ECTS credits Guided Learning Hours 250 Hours Module Aims This unit aims to provide the learner necessary knowledge and understanding about managing operational activities in an organization operating in the tourism and hospitality sector. Learner will be able to identify the processes, systems, required skills, quality management related to tourism and hospitality organizations. Unit Title 05 Managing Finances in Tourism and Hospitality Mandatory / Optional Mandatory Unit Grading Structure 50 < Pass Credits 10 ECTS credits Guided Learning Hours 250 Hours Module Aims This unit covers the fundamental principles of financial accounting and management in the tourism and hospitality sector. Learner will gain knowledge and understanding on the ways to apply the financial management principles in practice. Unit Title 06 Managing Human Resource in Tourism and Hospitality Mandatory / Optional Mandatory Unit Grading Structure 50 < Pass Credits 10 ECTS credits Guided Learning Hours 250 Hours Module Aims This unit covers the theoretical perspectives of human resource management and application to the tourism and hospitality sector. Learner will understand the functions of human resource management in a diversified workplace environment. |
| 3rd Year | Unit Title 01 Business Strategy in Tourism and Hospitality Mandatory / Optional Mandatory Unit Grading Structure 50 < Pass Credits 10 ECTS credits Guided Learning Hours 250 Hours Module Aims This unit provides the knowledge to the learners about strategic planning and decision making in the tourism and hospitality sector. Learners will be able to prepare strategic business plans applicable to different organizational contexts. Learner will study a range of theories relevant to strategic decision making. Unit Title 02 Development of Tourism Policy in the International Context Mandatory / Optional Mandatory Unit Grading Structure 50 < Pass Credits 10 ECTS credits Guided Learning Hours 250 Hours Module Aims This unit provides the learners with knowledge and understanding of the principles which underpins the tourism policy. Learner will be able to understand the relevance of tourism policies with the issues of development. The theories and concepts relevant to tourism management, public policy and international development are discussed in the unit. Unit Title 03 Tourism, Hospitality and Digital Transformation Mandatory / Optional Mandatory Unit Grading Structure 50 < Pass Credits 10 ECTS credits Guided Learning Hours 250 Hours Module Aims This unit aims to provide the learner necessary knowledge and understanding about the transformation of the tourism and hospitality sector with the technological advancements. Learner will be able to recognize the impact of new and emerging technology on operations of organizations. Unit Title 04 Destination Management Mandatory / Optional Mandatory Unit Grading Structure 50 < Pass Credits 10 ECTS credits Guided Learning Hours 250 Hours Module Aims This unit aims to provide knowledge and understanding to the learner about role of tourism and visitor economy in the modern tourism destinations. Learner will review different theoretical perspectives in order to gain a critical understanding of managing tourism markets for destinations in the international arena. Unit Title 05 Advanced Research Project for Tourism and Hospitality Mandatory / Optional Mandatory Unit Grading Structure 50 < Pass Credits 20 ECTS credits Guided Learning Hours 500 Hours Module Aims This unit aims to develop the learner’s skills to conduct research. Through this unit learner will understand how to critique a range of research paradigms and techniques with application to tourism and hospitality context. Learner will develop the ability to investigate issues in tourism and hospitality by applying appropriate research methods. |
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